Gaming is considered as the soul of the entertainment industry and has seen a considerable amount of a hike from the early 90s itself. With the enhancement and continuous evolution of technology such as cross platforms, AR and VR, mobile games has been successful to drive game market ahead.
This increasing popularity of mobile games has seen a surge in the number of gamers across the globe. According to the Newzoo latest reports- Mobile gaming secures 3rd position among the top 3 popular applications of the present time.
In fact, Today 46% of mobile gamers are female and 54% are male. Notably, when considering their game genres preferability, the female gamers are 31% more valuable than male gamers.
With over time, mobile games have evolved drastically from card and puzzles games to present popular arcade and multi-player battle arena.
With so much growth in mobile games. Now, gamers expect to streamline their social games experiences. This marks the necessity to the game developers and creators to meet the demands of users with fun engagement.
Avid gamers are gamers who spend 9+ hours a week playing games on smartphones.
Global Gaming Market based on device type
We play games on any platform like PC, console, tablets, and smartphones. Among all these options, Mobile Gaming tops the list with a collection of more than half of revenue across different sectors and platforms.
Yes! Smartphones- entire world in pocket.
With access to good internet connectivity (4G/5G) and improved digitalization, mobile gaming has increased its revenue to 50% and more. Considering Asia market alone, 71% of gamers play a game via smartphones only.
With the growing number of gamers, mobile game market is successfully creating big potentials. Research stats from ‘Newzoo’ states that 2.4 billion smartphone users have played mobile games in last year, i.e. 2019.
India has 345,916,000 smartphone users next to China and is entitled to a special focused country in mobile gaming Industry.
Top Mobile Gaming Companies in 2019
|Gameloft (Paris)||Gangstar Vegas, Asphalt Series|
|ZKING.COM (MALTA)||Candy Crush Saga|
|SUPERCELL (Finland)||Clash of clans|
|NIANTIC (US||Pokémon Go|
|TENCENT (CHINA)||PUBG Mobile, Honor of kings|
|NINTENDO (JAPAN)||Mario kart tour, The legend of Zelda|
|EPIC GAMES (US)||Fortnite|
|ROVIO (FINLAND)||Angry Birds Arcade|
P.S: The above order is arranged irregular and do not represent superiority.
Top 5 Countries by revenue in Mobile Gaming
According to the Newzoo latest reports, the USA stands at No.1 position with$ 36,864 M by game revenue defeating China, which is at 2 position with 36,543 M.
Then comes Japan, South Korea, and Germany with $18,952 M, $6,144 M, $6,012 M respectively. These countries have successfully boiled the ocean of mobile gaming with high revenues.
Gaming Market regional divisions
- APAC – China and Japan are the two dominant countries of this region. India and Thailand are also showing appreciative growth in this present era.
- EUROPE – Europe has provided tremendous space for mobile gaming and market. It is placed at peak with some top most mobile gaming companies.
- MENA – Middle East and North Africa is considered as the most agile gaming community.
- NORTH AMERICA – This region has emerged out to be a most promising and chief leader in mobile gaming and ranks No.1 by game revenue.
- SOUTH AMERICA – After 2011 South America has popped up as a strong gaming region with substantial growth in gaming region.
The Asia- Pacific (APAC) region continues to dominate all other region by producing a game revenue of $72.2 billion, i.e. 47% of total game revenue.
Global Market Revenue
If we look at the market share in 2019, Mobile gaming has achieved 45% of revenue globally and expects to reach US$188.5 B by 2024.
Mobile Gaming is predicted to become a $100 billion industry by 2021 with a market share of 730%.
Current Trends in Mobile Game Industry
Augmented Reality Gaming & Virtual reality –
The introduction of these high technologies enables a gamer to roll off interactive visual experience of real-world within semantic contexts. It intensifies real-world elements and blends real and virtual world with proper 3D effects.
Almost 8 on 10 people agree that immersion of augmented gaming enhances the interest and mobility of a particular game. Some Augmented games are Pokemon Go, Temple treasure hunt, and many more.
Cloud Gaming –
Mobile Cloud Gaming is an online gaming that provides seamless play to end-users. Video and file streaming are the two principal methods of cloud gaming. The current cloud gaming technologies are SaaS, Baas and recently GaaS has also been introduced.
By expanding the accessibility and creating amazing experiences to gaming titles, Mobile Cloud gaming is likely to contribute value to the growing gaming market. As through cloud gaming, mobile games can be rendered, stored and played on game servers anytime and anywhere without even downloading a specific game.
It also nullifies the chances of piracy and manipulations from any external source, as the game is run over cloud servers.
Cross-Platform technology –
Cross-platform play or cross-play is the advance feature for playing mobile games. It permits gamers across different gaming platforms to access the same gaming servers and play together.
Fortnite, Gears5, Call of duty are some games supporting cross-platform play.
Block-chain based games –
BlockChain technology has already paved its way in web games and is ready to appear on this emerging mobile gaming era. Block-chain games are nothing but localized games built on Ethereum, EROS, TRON block-chains. It allows players to trade virtual assets.
The biggest significance is that one can find reusable game assets, i.e. it does not bound assets earned to only one particular game, rather it can improve the ranking in another game.
Block-Chain games adheres transparency and reduces scams with better transaction rate. One such game is ‘CRYPTOKITTIES’.
Multiplayer mobile gaming –
Gone are the days when we get invited by friends to play a mobile game through social media platforms. As now, Multi-player mobile gaming is showing its full potential by shaking up the gaming industry.
2019 was a year of explosive growth for multi-player mobile games. As we have seen people going gaga over PUBG Mobile, Adventure Quest 3D, Asphalt 9 and several other games.
However, in 2020 Multi-player mobile games will shoot up competitiveness and cooperative play in a game with real-world people eliminating AI-bots.
In this fast-paced generation, the Gaming market is expanding exponentially more than ever. Mobile gaming company is also facing competitive challenges to deliver choicest, High-quality storytelling to game lovers all across the globe.
As the 2020 is here, it would be fascinating to see a complete plan of action of gaming industries to show us the advanced realm of mobile games.